Thrive Themes Review & Guide: The best Wordpress tools available right now?

A guide, the pro's and con's, alternatives and a surprise at the end..

First of all: Many thanks for visiting my Thrive Themes review and guide! 

Because you're reading this, I can assume you're considering to purchase Thrive Themes, right?

As you may have read on my website, I'm the owner of several websites and I used to own some webshops. For, I make use of the different tools from the Thrive Themes membership (called Thrive Suite since februari 2021). 

In this review, I'll try to cover every subject around Thrive Themes and give you my critical opinion. 

But why should you listen to me?

Well, let me answer that really quick. As you might have noticed, I've been active in online marketing since 2013.

In the past few years I've tested quite a lot of Wordpress tools, including Thrive Themes.

It's one of my preferred tools when building Wordpress websites and I will tell you why! 

The average reading time of this Thrive Themes review is about 11 minutes.

If you don't have a lot of time, skip to the several sections of my article with the table of contents below.

 Or you can bookmark this page for later. 

By the way, don't miss the bonus at the end!

What are you going to learn in this Thrive Themes review?

In this in-depth review, you're going to learn the following things:

  • What is Thrive Themes?
  • The 11 powerfull Thrive Themes tools
  • What I like and don't like about Thrive Themes
  • When to start with Thrive Themes
  • Thrive Themes pricing and ways to save $$
  • My final verdict
  • And last but not least a surprise at the end

In case you get any questions, please feel free to ask them in comments section at the bottom of this page. Let's begin!

What is Thrive Themes?

Good converting websites are a must for your business. Especially when you sell digital or physical products. And this is where Thrive Themes can help!

In a nutshell: Thrive Themes are conversion focused themes and plugins for your Wordpress website. 

It is a set of 11 powerfull tools, to give your website a conversion boost! These tools als:

  1. 1
    Thrive Theme Builder
  2. 2
    Thrive Architect
  3. 3
    Thrive Optimize
  4. 4
    Thrive Leads
  5. 5
    Thrive Apprentice
  6. 6
    Thrive Quiz Builder
  7. 7
    Thrive Ultimatum
  8. 8
    Thrive Ovation
  9. 9
    Thrive Clever Widgets
  10. 10
    Thrive Headline Optimizer
  11. 11
    Thrive Comments
thrive themes review
thrive themes

Every tool is specialised in a certain aspect, which I will discuss later.

For now it is good to know that Thrive Themes is more than a theme; it is a total package of premium tools.

Disclosure: Please note that some of the links on this page are affiliate links and at no additional cost to you, I’ll earn a commission. Know that I only recommend products and services I’ve personally used and stand behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep all of my in-depth content free of charge for readers like you.

The 11 powerfull Thrive Themes tools

As mentioned earlier, Thrive Themes consist of very powerfull tools. Tools that make it possible to convert more of your website visitors.

But what are these 11 tools and what do they do?

I'll take you through every tool!

Thrive Theme Builder

Thrive Theme Builder is a WYSIWYG Wordpress theme builder. With this tool you can build, edit and customize every aspect of your WordPress website. 

The Thrive Theme Builder comes along with Shapeshift, a ready to go theme for your Wordpress website.

thrive themes shapeshift

With Shapeshift and Thrive Theme Builder, you can customize every page on your website. You can choose between different kind of templates for (for instance) your homepage, header, footer, blog pages and so on. 

I really like this tool and I currently use it on the website you are visiting right now ;). 

Thrive Architect

Where Thrive Theme Builder builds your theme, Thrive Architect let's you build the best conversion focused pages. You can (kinda) compare it with Leadpages

You can either build up your own landingpages or you can choose between 327 built-in pages and customize them. 

thrive architect

How I use Thrive Architect on

Thrive Architect is really simple and straightforward, thanks to the drag and drop editor. With Thrive Architect, you can build the best homepages, the highest converting sales pages or landingpages that will drive more sales and leads. 

Thrive Optimize

Thrive Optimize is an add-on for Thrive Architect, that let's you test different kinds of landingpages. This is an important thing to do, so that you get the most value out of your website visitors. 

You can set different variations, test them for a while and wait till a winner comes out. With a few clicks you can then deploy the winner. Easy as that!

You won't need other expensive A/B testing tools to do this, if you choose for Thrive Themes. 

Thrive Leads

Grow your e-maillist with Thrive Leads!

With Thrive leads you can easily create lead generating pop-ups and forms on your website. You can decide where and when the pop-up needs to pop-up. 

With the tracking tool you can show different pop-ups on different pages or on different other metrics like time on site, new visitor or existing subscriber (and so on)

You can choose exactly which posts and pages you want your forms to display on and A/B test different types of opt-ins. 

You can see some examples on the left. 

thrive leads example
thrive leads

Thrive Apprentice

Build your own online course with Thrive Apprentice!

This tool let's you create online courses with a professional feel that you can use to sell or gather leads with. You can integrate Thrive Apprentice with other tools like SendOwl and membership plugins, to make the most out of your online courses. 

Important notice: Thrive Apprentice is not a membership plugin!

Thrive Quiz Builder

Interact with your website visitors by using the Thrive Quiz Builder. 

With a few clicks you can make a quiz that make your visitors engage more with your website and also stay longer on your website. 

What makes this tool unique is that you can gather leads within the quiz, you can A/B test almost everything, it's mobile friendly and easy to set up. 

Thrive Ultimatum

With Thrive Ultimatum, you can use FOMO (fear of missing out) on your website to create spikes in sales or leads. You can use different templates or build your own template to add dynamic countdown banners on your website. 

A lot of websites use these kind of marketing tactics and it's something I use on two of my websites on a regular basis. 

Create scarcity with Thrive Ultimatum and boost your sales!

Thrive Ovation

Increase the conversion rate and boost your sales with testimonials from your clients, using Thrive Ovation. 

Thrive Ovation will help you to gather, manage and display the best testimonials at the right place. You see testimonials being used everywhere, so it is a no-brainer that this tool can help you with this!

thrive ovation

Thrive Clever Widgets

Thrive Clever Widgets let's you create custom sidebars for your blog posts and pages. This way you can engage faster with your visitors, because the sidebar is customized to their needs. 

Do you want different sidebars for different types of pages and content? Then you would be happy to work with Thrive Clever Widgets!

Thrive Headline Optimizer

With Thrive Headline Optimizer you can test various blog headlines, sales page hooks and product titles. People say it is very easy to use and what's also a major plus is that Thrive Headline Optimizer automatically wil set the winning headline in place. 

I haven't used this feature yet, because you need a lot of visitors to get significant results. I will definitely use it in the future!

Thrive Comments

With Thrive Comments, you can add comment sections to your blogs and pages. Just like I do on the bottom part of this page. Take a quick look and leave a comment if you like ;).

The whole comment section is also customizable, to match the look and feel of your website. 

Definitely a must have if you want to engage with your visitors!

thrive comments

What I like about Thrive Themes

Now you know what Thrive Themes is, what cool tools they offer and how it works, let's focus on some other USP's. 

Thrive Themes is one of the most popular Wordpress tools in the world and they serve thousands customers worldwide. 

I would like to show what I personally like and don't like about Thrive Themes. I try to be as transparant as possible, because I want to give you the right advice. 

What I like
  • As you will find out later, Thrive Themes has a very competitive pricing. A major plus for me, because they offer ways to save a lot of money on their product!
  • With Thrive Themes, you basicly have everything you need for running your Wordpress website. I also think this is a huge advantage, because it saves a lot of time and money. 
  • Thrive Themes has a lot of integrations with other tools, that are easy to setup. You can think of Mailchimp, ConvertKit, Facebook, Google, Zapier and so on. You can check all the integrations here
  • The support around Thrive Themes is great. You can either use their ticket-system, the knowledge base or the tutorials that each tool has. You can also follow the Thrive University to get the most out of your tools and website. 

What I don't like about Thrive Themes

After using Thrive Themes for this website, I found out some things about  that I don't like. 

These things do not detract from Thrive Themes, but are some things I would like to see different.

I also try to be transparant as possible, so it's good information to consider when you're going to purchase Thrive Themes. 

What I don't like
  • Thrive Theme Builder and Thrive Architect can be a little hard to understand in the beginning. It took me a few days to figure everything out. A little how-to guide would've helped me a lot. Maybe there is one, but I havent's seen it. 
  • Thrive Themes is less suitable for beginners. You need to have some understanding of Wordpress and how it works, to get the most out of Thrive Themes. Even I am still learning every day using Thrive Themes. 

When is the ideal moment to start with Thrive Themes?

Starting with Thrive Themes is not something you do when you're building your first website. So I wouldn't recommend starters to use Thrive Themes.

But if you're up for a challenge, you can (ofcourse) do it ;)

I've started using Thrive Themes while building my 7th website. The one you are reading right now.

I've purchased Thrive Themes right after I bought a domain and hosting. 

This way I can make a fresh start with Thrive Themes on a new website. 

The reason why I didn't buy Thrive Themes with my first website was because I want to know what I'm doing.

I wanted to know how to build a website from scratch, what kind of plugins you need and what they do, how to configure them and so on. Just to get a feeling with building websites. 

I would recommend starting with Thrive Themes, if you're confident with building websites and using plugins. Knowing how Wordpress works makes it easier to use Thrive Themes.  

Thrive Themes pricing

Just like many other powerfull tools, Thrive Themes is not free.

You basicly have 2 choices: buy the tools one by one/seperate or purchase a Thrive Themes Membership. 

Buying the tools one by one is possible for 1 or 5 websites and with some tools even for 15 websites The pricing is something different though, which can be quite expensive. 

Update: Since 1 februari 2021 you can only buy Thrive Suite and not the individual Thrive tools. Therefore I've deleted the pricing table for all the seperate tools. 

Thrive Themes Membership (save a lot of $$)

You have the option to buy all the tools seperate and spend a lot of money

But did you know you can save a massive amount of money, when you choose to buy a Thrive Themes Membership instead?

Since februari 2021 you can not buy the Thrive tools separately, instead you must buy Thrive Suite

For only $19 per month, you get access to all the tools and future updates. 

This is the lowest price possible, granting you access to all the premium Thrive tools. What else do you need? ;)

thrive suite pricing

Disclosure: Please note that some of the links on this page are affiliate links and at no additional cost to you, I’ll earn a commission. Know that I only recommend products and services I’ve personally used and stand behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep all of my in-depth content free of charge for readers like you.

My exclusive bonus for you!

You ended up on this page most likely because you were considering to purchase Thrive Themes. I think this in-depth Thrive Themes review gave you all the information you need to make a decision. 

When you purchase Thrive Themes today through my referral link, and send me the proof of your purchase, you'll also get the Ashe Pro Theme for free. This theme is normally sold for $90, but you get it as a free bonus with Thrive Themes.

This is a win-win for you and me :)

Great deal, isn't it?

To apply for this bonus, you need to make sure you purchase Thrive Themes through any of the links on this page. Only when a click through my link was the last before your purchase, I'll be rewarded an affiliate commission by Thrive Themes and ONLY then will you get the Ashe Pro theme. I'll need a copy of your purchase confirmation / invoice (with timestamp visible) to confirm your purchase. You can send it to after your 30-days refund period has expired and you decided to keep the product.

If you want to be 100% sure you'll get your bonus:

  • Open a new incognito browser tab.
  • Copy and paste this link:
  • Purchase Thrive Suite and send me a screenshot of your purchase confirmation email and/or invoice 30 days after your purchase date when the refund period has expired.


At this point, you should've learned the following things:

  • What is Thrive Themes?
  • The 11 powerfull Thrive Themes tools
  • What I like and don't like about Thrive Themes
  • When to start with Thrive Themes
  • Thrive Themes pricing and ways to save $$

I've covered all these topics in my Thrive Themes review, except for my final verdict and a special bonus for you.

Conclusion: Thrive Themes review

As you can read, I'm a big fan of Thrive Themes.

They offer a complete Wordpress toolkit that you can use to make amazing stuff. 

Ofcourse there are some things I don't like about Thrive Themes, but they do not outweigh all the benefits and things you can do with Thrive Themes.

Also the pricing is very competitive.

That being said: I would recommend Thrive Themes to anybody who wants to create well-optimized Wordpress websites. 

Overall Rating: 
4.2/5 stars

customer service



Features and integrations

Thrive Themes FAQ

I can imagine that still might have some questions, after reading my Thrive Themes review. Let me help you answer the most common questions!

Does Thrive Themes have a refund policy?

Thrive Themes offers a 30 day money back guarantee.


Does Thrive Themes offer a free trial?

Thrive Themes does not offer a free trial, but a refund policy. 


Is the Thrive Suite a one time price or recurring?

The membership-price is an automatically recurring yearly fee.


Can I buy Thrive Suite with a discount?

Thrive Themes offers a 36% discount on the membership when you choose to pay annually. 


Can I buy a Thrive Themes tool with a discount?

You can buy every tool seperate. The more licenses you buy, the less you pay per license