10+ Best and most Profitable Affiliate marketing Niches in 2021

An unique, easy to follow 6.000+ word guide about the best affiliate marketing niches in 2021!

Affiliate Marketing is one of the most common and renowned ways to earn money by simply promoting someone else’s products or services to an audience.

People even make anywhere from $10,000 a year to more than $1.000.000 annually from their affiliate marketing activities.

In my case I’ve made over $23.000 with all my websites in 2020, next to a full time job. 

However, not everyone in the industry makes these amounts of money from affiliate marketing. Some even fail to survive due to lack of information or using the wrong promotional activities.

One of the biggest factors that matter for affiliate marketers is to choose a profitable niche.

Being an affiliate marketer, it is very important to remember that not every niche is profitable. But some popular niches can generate a lot of money, if you write the right kind of content.

To become a successful affiliate marketer, you must prove yourself to be the master of the niche or industry.

You want your audiences to believe in your words, so that they know you are promoting the right products and services. 

If you try to market products that you don't have a clue about, your audience will notice this right away.

 This makes it very important to promote products or services that are your ‘Cup of Tea’.

In simple words: promoting the products that you are more familiar with can ensure to obtain good results.

To make things easy, we have compiled this detailed guide of the most profitable niches for affiliate marketing.

Make sure to analyze the list of affiliate marketing niches carefully and decide which one will be the best for you. After that, you can conduct even more research about your niche!

Let’s dive in!

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Disclosure: Please note that some of the links on this page are affiliate links and at no additional cost to you, I’ll earn a commission. Know that I only recommend products and services I’ve personally used and stand behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep all of my in-depth content free of charge for readers like you.

What is a niche in affiliate marketing?

If going by the definition of affiliate marketing, then it is more helpful to know what niche marketing generally means.

These terms refer to promoting a specific segment of a group of products or services available on the market.

For example: promoting the products or services to the target audiences of a specific preference, demographic, or price.

But what if you have still not started the process of affiliate marketing yet?

What if you are still in the process of identifying the best ways of reaching the largest audience base or finding the best niche to promote the products or services?

Well, the best answer can be to either follow your passion or to simply go through the detailed list of the options available. Know what is trending and what people are looking for.

best affiliate marketing niche 2021

What do you have to take into account?

Choosing a niche for affiliate marketing to make money online is a long-term decision.

You can’t just pick any random niche and start promoting products of your choice. You must know what people are looking for and how you can provide information that you have about the particular industry.

It is even more important when you want to turn your affiliate marketing skills into a full-time earning opportunity and earn a lot of money with it.

The key here is to pick a niche that you are passionate about, but also to pick a niche that is big enough to make money from.  

Here are the top three common questions that you need to answer with ‘YES’:

  • Are you passionate about this niche?
  • Are others passionate about that niche too?
  • Is there enough money to be made in your niche?

If so, then you’re all set.

With this, you can be confident about choosing a niche for affiliate marketing.

Let’s take a look at the top niches that were proven to be profitable in the affiliate marketing business.

Finance & investing

Let’s face it… we all want to make money. 

And that is not just by working 9:00 am to 5:00 pm at the office. 

We want our savings to help us enjoy a confident and independent living after we retire.

Some people would also want to make more money with different types of financial and investment options. 

Using investment strategies like stocks, bonds, options, forex, futures, and other financial products can be a really good choice to multiply your savings.

The important thing to know here is that most people don’t even know if they are doing the right thing, when investing their money. 

Chances are that they want information and education to make the right decisions. They seek advice from experts in the Finance industry on which investments to make.

The good thing here is that you can offer investment advice to people and also earn good money by suggesting to them a variety of products related to investing.

For example

There are many types of trading software available that will help people buy or sell the stocks, according to the price changes.

Whether it is basic budgeting or investing or advanced trading strategies, there are products and services available that you can recommend and earn commission on the sale.

Also, affiliate marketing in the financial sector had an estimated value of $12 billion in 2019.

Well, of course you don’t need to have a high level of experience in investing and complicated financial matters.

You can start with basic budgeting and money-saving tips and gain a competitive edge with regular learning and gaining education in the field.

Here are some affiliate marketing niches within the Finance niche:

  • Personal finance
  • Cryptocurrencies (more on this later)
  • Shares and stock market
  • Housing market
  • Financial independence
  • Passive income
  • Local businesses
finance affiliate program

Credit cards

Not just in the United States of America (USA), credit cards are the most popular payment methods used across the world.

According to several statistics available, the number of people applying for personal loans increases by about 13% every year.

Of course, we can’t predict the future of credit cards, but using credit card affiliate programs can surely pose to be a great choice to earn good revenue for affiliate marketers. 

However, at the same time, there are many pros and cons of being part of a credit card program. 


  • Huge potential to earn good revenue when you target the right audience
  • No need to be a finance professional, but it is helpfull if you are
  • Almost everyone needs a credit card

For example, in the shopping, healthcare, and travel niche, it is very easy to promote rewards-type credit cards that give your audience extra bonus whenever they use the credit cards.


  • The competition is quite high in the industry 
  • It is must to be extra vigilant when promoting financial products
  • There may be stringent rules so not everyone can promote them

The best Credit Card Affiliate Programs

Since this is a very lucrative niche and most people use credit cards for their personal and professional usage, there are various affiliate programs available for credit card promotions. Some of them include the followings:

  • Flex Offers
  • Credit.com
  • Bankrate
  • Commission Soup
  • CreditCardBroker.com
  • OpenSky
  • BankAffiliates.com
credit card affiliate program


Do you know the term ‘Bitcoin’? Well, it is something that has started the entire landscape of cryptocurrency. 

Cryptocurrency, as per the finance and investment experts, is one of the fastest-growing niches in affiliate marketing.

It offers great profit potential due to the ongoing hype surrounding Bitcoin and other cryptocurrencies.

There can be found numerous stories of investors who became quite wealthy simply by promoting the digital currencies as more countries adopt these digital coins. As a result, more and more people are taking interest in cryptocurrencies.

Different types of crypto affiliate programs

There are two different types of crypto affiliate programs available out there:

  • The first type is where you drive leads to a crypto exchange. The target audience would open an account and make purchases for cryptocurrency. 
  • The other type is to drive traffic to CFD / Forex brokers. With this type, leads can trade cryptocurrency CFDs (Contract For Difference).

While the cryptocurrency affiliate market has the potential to serve almost any possible niche, there are a few industries which crypto affiliate networks tend to target.

Here are the common niches of crypto affiliate networks:

Cryptocurrency exchanges and brokers – This type of financial firm can offer online trading platforms for individuals to buy or sell different types of cryptocurrencies. The goal of these platforms is to assist the investors and help make profitable trading decisions.

Trade signal providers – This is another common type of sub-industry of cryptocurrency that I aimed to provide software applications that are equipped with algorithmic bots to buy and sell cryptocurrencies automatically for traders and investors.

Online retail businesses – This type of online platform can be also called as the digital storefronts that also accept cryptocurrency as payment from customers. With the growing popularity of cryptocurrency and the platforms accepting them as payments from end buyers, the number of these online retail businesses will only increase in the future.

Adult entertainment and dating sites –Without any doubt, there is quite a good demand for the online dating and chatting platforms or apps. Since most people prefer to maintain their anonymity as much as possible when using these apps, the usage of cryptocurrency is gaining popularity across adult entertainment and dating platforms.

cryptocurrency affiliate program


Not many people may know this, but yoga has been one of the fastest growing affiliate marketing niches in the last couple of years.

The reason is that it has been identified as the most holistic and natural way to deal with a range of health-related problems.

There are many smaller niches and products that fall within the yoga category.

This means you can offer things to your audience such as the best yoga mats, best yoga pants, best yoga clothes, etc.

Apart from this, you can also consider promoting yoga gear, yoga DVDs, virtual yoga courses, or even local yoga studios.

The industry is very popular and hence has been rated as the most profitable blogging niche and a great place to start your passive income business. 

Monetizing Your Yoga Content

Now that you know what makes Yoga a lucrative choice for your affiliate marketing adventure, now comes the part to monetize your content.

It is important to keep in mind that the content should be monetized in a manner that it can help turn your "passion" for yoga into a viable online business.

While there are endless ways to monetize content for the yoga industry, we would like to mention the top 3 mains ways to monetize a niche

  • Advertising on A Yoga Niche Blog – One of the best forms of monetization for a yoga niche blog is advertising. Sign up with an advertising Network like AdSense or Medianet to promote yoga related products or services on your website.
  • Affiliate Marketing – For the professional bloggers, affiliate marketing is going to be the bread and butter for most yoga niche websites out there. 
  • Informational Products are the ultimate goal – The most recommended way to monetize your content for the Yoga niche is to offer informational products. This can be anythong from a blog or YouTube channel to an online course. Recommending these informational products can be life-changing in the amount of money that you can make from them.

Here are some of the most amazing yoga niche ideas that you can follow:

  • Yoga Teacher Niche
  • Yoga Products Niche
  • Yoga Pants Niche 
  • Yoga Courses
  • Yoga for Seniors 
  • Yoga Studio Niche
  • Yoga for Women 
  • Yoga for Men 
  • Yoga for Weight Loss

These are just the tip of an iceberg as the industry is quite wide. So, you can use your own experience and research skills to build a foundation for your yoga niche blog.

Make sure to start small and stay focused when building your blog blog and then start incorporating more ideas related to yoga.

yoga affiliate program

Weight Loss

If you have a look at the global obesity level, then you are sure to be surprised to know that global obesity has nearly tripled since 1975. 

According to the statistics available, more than 1.9 billion adults, 18 years and older, are overwieght. 

The World Health Organization (WHO) in 1997 formally recognised obesity as a global epidemic.

I hope this will let you understand how obesity is a matter of concern at an international level. 

This can be also seen as an opportunity for people to make money with affiliate marketing in this niche. 

There is a long list of platforms that are making quite some money in the weight loss niche, such as P90X, Weight Watchers, the Atkins Diet, the South Beach Diet, the Keto Diet, etc.

People across the world are constantly looking for the best ways to fight obesity through the next fad diet, exercise program, or magic pill to help them do it.

There are many brands that have different types of products and equipment available to help people fight obesity.

You can promote supplements, diets, weight loss programs, exercise programs, and a lot more to your audience and earn a good amount of commissions. As an affiliate marketer, you can’t go wrong on this niche.

But, at the same time, it is important to know that this market is very crowded so it can be quite tough to compete and survive.

But there are plenty of profits to be made too. 

Even if you get a small piece of the pie, you can build a six or seven figure business withing the weight loss niche. 

Experts also claim that if you have no idea on which niche to pick for your affiliate marketing business, Weight Loss is the safest choice to make.

Here are some weight loss affiliate marketing niches:

  • Childhood obesity
  • Weight loss for women
  • Different kind of diets
  • Healthy cooking
weight loss affiliate program


Many people may relate this topic with ‘Yoga’ and ‘Weight Loss’. While it is somewhat related to them, it has many differences too.

So, we can say that fitness is a lot different than the Yoga and Weight Loss categories as this is a broader term.

When you choose Fitness, you can cover anything that is related to health and the human body.

For example: physical health, muscle gain, weight loss, mental health, woman health care, sexual health issues and a lot more. In simple words, fitness covers everything related to the human mind and body.

The global fitness and health club industry generates more than 80 billion U.S. dollars annually and is rapidly growing each year.

This makes it quite an impressive category to choose for affiliate marketing.

So, if you are planning to gain a competitive edge in the affiliate marketing industry and earn huge revenue, you shouldn’t ignore the importance of promoting fitness related products and services.

One of the most common reasons behind the growing popularity of fitness and health affiliate marketing, is that health related issues are growing and people are getting more concerned regarding their health and well-being. This is also shown in the year on year industry growth. 

The better products and services you can offer to your audience to stay healthy, the more commissions you can realize.

One factor that makes it a very profitable niche is the fact that products and services related to this niche can cost up to hundreds and sometimes thousands of dollars.

Some of the sub-niches under this category include:

  • Weight and fat loss programs
  • Healthy food and diet plans including Recipes
  • Fitness and Training plans for Men and Women
  • Fitness equipment
  • Fitness apps
fitness affiliate program

Web hosting

Just like buying land is important to build a home or commercial space, web hosting is a very important part of developing a website.

But not every web hosting is the same. 

While some hosting provides can be useful for blogs, others can be just the right pick for e-commerce websites or business websites. 

The trick here is to make the right choice.

If you are planning to launch a successful affiliate marketing business, opting for the web hosting niche can be just the right choice to make.

Web hosting can be a quite profitable decision for earning big commissions on recurring basis. 

If you look at this niche, you can make an average commission of $100 per sale with your affiliate website.

There are quite a large number of hosting companies and affiliate programs to choose from.

It is very important to make the decision according to the quality of service that the web host provides.

 This way, you can ensure that you are promoting web hosting services that are more likely to make a sale and get a share yourself.

Commissions from web hosting affiliate programs can be earned by offering web hosting reviews to help customers make the right decision. 

You may also like to add some authenticity to the content by including what other users are saying about the hosting plans. You can also share your own experiences with web hosting providers. 

Another great idea is to create content around web hosting for different types of business. You can think of "best web hosting for developers" or "best web hosting for dropshipping". 

To give you an idea about the commissions that you can earn, here are some of the most lucrative affiliate programs for web hosting:

  • Kinsta – Commission 10% Recurring
  • HostGator – Commission $65 - $125 Per Sale
  • BlueHost – Commission $65 Per Sale
  • Hostinger – Commission 60% Per Sale
  • GoDaddy – Commission - 10% - 15% Per Sale
  • DreamHost – Commission $150 - $250 Per Sale
  • FlyWheel – Commission 300% Per Sale
  • NameCheap – Commission 35% Per Sale
  • FatCow – Commission $25 - $150 Per Sale
  • Liquid Web - Commission 150% Per Lead
  • SiteGround – Commission $50 - $125 Per Sale
  • RoseHosting – Commission 10% Recurring
  • InMotion Hosting – Commission $50 - $120 Per Sale
web hosting affiliate program


SaaS stands for software as a service and it has some overlap with the next affiliate marketing niche (Software)

Promoting SaaS product can also be a great way to generate a lot of income and recurring commissions, due to the nature of this product.

When companies or people invest in certain SaaS software, they don't actually own a physical copy. They just rent the software withn the cloud. 

You must keep in mind that you are going to promote something that is not physically present for your customers to see and touch. 

This means, it can be challenging to make them believe that they are going to get the right thing that they need.

Another challenge about SaaS marketing is that it is constantly changing. New SaaS software is being launched daily. 

And at the end, SaaS products can be quite difficult for the average person to fully understand right away.

If you are not a tech savvy persona, you can find it quite difficult to understand and promote it to your audience.

But this does not mean that SaaS affiliate marketing is a bad deal. 

Why Choose SaaS as your Affiliate Niche?

Well, the reason is quite simple; because the SaaS industry is growing rapidly.

According to the statistics available, the SaaS industry is likely to reach a $132 billion market by 2024.

It is estimated that most companies will use SaaS as their primary source to manage operations and software.

Here are a few reasons to choose SaaS as your affiliate marketing niche:

  • SaaS products are easy-to-sell if you know them very well
  • Recurring commissions means you don’t need to bring new customers every month
  • Since these brands are driven by technology, keeping their affiliate programs transparent isn’t a big deal for them
  • You don’t have to try hard to market a SaaS product, because they always solve a problem
  • SaaS products are scalable, which gives affiliates the advantage to promote products easily
saas affiliate program


Have you ever purchased software that could be useful to your professional or personal use, due to the recommendation of an online article?

Well, if your answer is yes, then you are already aware that the combination between software and affiliate marketing can be very strong.  

Many affiliate marketers promote paid software to their audience.

The key to promoting software is that the content should be genuine and unbiased.

If the content is talking too much about the benefits and not the drawbacks, it may look like a paid advertisement. This is why it is important to write content that is genuine.

You can think of content like reviews from certain programs or tools that you use (or have been using in the past). Also, how-to guides can be a great way to attract the right kind of website visitor. 

Software as an affiliate marketing niche can be worth your time and efforts

With big brands such as Adobe or Autodesk offering great offers for paid software users, the industry offers huge potential for affiliate marketers that want to get involved.

Here are some very impressive software affiliate marketing offers, along with their payouts in the table below.


Affiliate Offer

Payout Data


9% on commissions

Payments made monthly


Up to 85% commission

Monthly payments


30% on commissions

Monthly payments


Up to $50 per sale

Monthly payments


15% on commissions

Monthly payments


40% on commissions

Monthly payments

The best part about choosing software as your niche, is that many software makers also offer recurring affiliate commissions.

This means, every time the subscriber pays for the renewable fee, you will receive the commission.

software affiliate program


Let’s admit this; we’re all influenced by fashion in some sort of way.

Even the people who claim to be “not into fashion,” follow some specific types of fashion. 

At some stage of life or a specific moment, everyone is influenced by some sort of fashion. So, we can say that the fashion industry is always big enough and going to dominate. 

The reason here is that fashion is the statement of a personality of an individual.

This makes the fashion industry a highly lucrative niche for people looking to begin in the affiliate marketing business.

People always need clothing and shoes so the potential audience is always big enough for you. People also spend a lot of money on fashion. This shows that money can be made!

be aware that competition within this niche is high, but also this niche is very rewarding. 

Some sub-niches you should consider following in the fashion and beauty niche include Beauty & Cosmetics and Fashion Trends.

Here are some fashion affiliate marketing niches:

  • Nail art & products
  • Make-up
  • Personal style
  • Fashion
  • Sneakers
  • Haircare
  • Tattoos
  • Watches
  • Jewelry
fashion affiliate program

What do you look for in high-paying affiliate programs?

Finding the best and highest paying affiliate program isn't rocket science.

It just takes the right strategy and things to look for, to make the right decision. 

There are plenty of ways to start looking for a good affiliate marketing program

One is to identify your personal interests and passion. If you have a passion for a particular industry, you can be sure to get the most out of your efforts.

After all, you give your 100% on something that you love to do.

Another good thing to keep in mind here is to spend enough time on research.

This way, you can get to know a lot of new things about the affiliate marketing industry itself and the different programs available out there.

Before you make any decision, it is very important to know everything about the particular affiliate marketing program so that you know how much commission you can get on each sale, when the payouts are, which attribution model they use and so on.

When I look for new affiliate programs, I check out 3 things: The commision, the cookie duration and the attribution model. 


Well, we all understand that affiliate marketing is all about earning revenue, which is generated through the commissions offered by a brand, supplier or business owner. 

This is why it is very important to keep the commission in mind, when selecting an affiliate marketing program.

You want to look specifically at the commission rate. The higher the rate of commission, the more you can earn per conversion.

There are different types of commissions available with affiliate marketing programs:

One-time commission 

A lot of companies that have an affiliate program offer a one-time commission on a sale.

The process is quite simple with this: your visitor places an order through your link and the commission is deposited to your affiliate account. For example, if 10% commission is applicable on a product and the cost of a particular product is $25, you will get $2,50 for a sale.

Recurring commission 

This is another type of commission offered by some affiliate programs.

The best part about a recurring commission is that you get paid every time the subscription is renewed.

Most of the SaaS products offer recurring commissions and it can be a good choice when you aim to gain long-term revenue from your affiliate marketing efforts.

best affiliate marketing niche

Cookie duration

Not the cookies that you can eat, but cookies that are saved within your browser and that can track things you do on the internet.

When it comes to choosing an affiliate marketing program, considering the cookie duration can make a huge impact on your sales performance. 

An affiliate cookie is an affiliate ID code that embeds itself in a customer’s browser. This cookie measures when people click in your link and buy something within a certain period.  

The reason here is that in the affiliate marketing world, cookie duration refers to the amount of time that someone can visit their website via an affiliate link, buy something, and ensure that the affiliate will get the commission.

The higher the affiliate cookie duration, the higher will be your chances to gain more and higher revenue.

Here is how to cookie duration works for affiliate marketing

Imagine someone visits your website and clicks on an affiliate marketing link.

On visiting the e-commerce website, the buyer feels that he doesn’t want to buy the product now.

He waits 5 days and then again visits the same e-commerce website directly (without visiting your website) and completes a purchase.

If the cookie duration of that affiliate program is 4 days, you won't get your commission. But if the cookie duration is 30 days, you will get a commission.  

The cookie duration measures the time that needs to be between the click in your affiliate link and the sale. 

So if the duration is 30 days, people can click on your link and every person that buys a product within 30 days will get you a commission. 

Remember that not all affiliate programs have the same cookie duration/length.

However generally, the longer the better.

You can look for affiliate marketing programs that offer longer cookie duration, so that you have more chances to receive a commission.

high paying affiliate marketing niche

Not these kind of cookies...

Attribution model

Another important thing to keep in mind, when looking for the best and highest paying affiliate marketing programs, is its attribution model.

Well, it can be quite a new thing for beginners in affiliate marketing, but it makes a huge difference to the overall sales that you can achieve. 

What is Attribution?

In simple language, attribution is the practice that determines the role that any channel plays in informing and influencing the customer journey.

When it comes to affiliate marketing, traditionally it is the last click that’s credited with the sale. It is all about understanding your data throughout the click path of the customer journey. 

This helps understand the touch points and the steps customers took to complete a sale or final desired action and then assigning a value to each of these different actions.

Attribution is a way for companies to give a certain weight to a certain touchpoint, within the customer journey. 

The 5 Main Attribution Models

Here are the top 5 attribution models being use dby affiliate networks and programs:

  • Single touch attribution: According to this attribution model, the credit for the conversion gets assigned to only one touchpoint. Most of the time this will be the touchpoint right before the sale. This attribution model is also known as last click attribution. 
  • Multi-touch attribution: This is another common type of attribution models. This model divides the conversion over different touchpoints. This helps you get a full picture of your customer journey.
  • Bonus: custom attribution models: When you know a particular weight you want each touchpoint to have, it is good to create a custom based attribution model. It let's businesses give a custom amount of weight to whatever touchpoints they think are most important.
  • Position-based attribution: Also called as U-shaped attribution model, the Position-based attribution model will split the credit for a sale between a prospect's first interaction and last interaction. With this, 40% of the credit is given to each of these points, with the remaining 20% spread out between the interactions that happen in the middle. 
  • Time decay attribution: This is another common type of affiliate marketing attribution models that would spread out the value across multiple events. At the same time, it also takes into consideration when each touchpoint occurred. In my experience, Time decay attribution is something that mostly lays in line with last click attribution. 

Our final thoughts

Whatever way you choose to promote affiliate products among your audience, it is very important that you choose a niche and stick to it.

The next important part is having a detailed and well-laid marketing strategy to spread your content and to gain and maintain organic traffic. 

Affiliate marketing is not just a hobby, people are actually making a lot of $$$$ thanks to affiliate marketing.

So, follow the tips given in my best affiliate marketing niche guide and select your own niche that you're comfortable with!

Also many thanks for reading my guide. I would like to hear from you if you found my guide to be helpfull or in case you missed anything. Drop a comment below!